Missouri marijuana sales reach new high in July
Missouri once again sets records at retail
Missouri marijuana sales reached a new monthly high in July, with dispensaries reporting $139.19 million in total sales.
The July total included $129.09 million in adult-use marijuana sales and $10.10 million in medical marijuana sales, marking the strongest sales month in the data provided by total sales, adult-use sales, and daily sales average.
With 31 days in the month, Missouri dispensaries averaged $4.49 million in marijuana sales per day at retail in July. That surpassed May’s previous high of $4.36 million per day and June’s average of $4.32 million per day.
July sales were up $9.55 million, or 7.37%, from June, when Missouri reported $129.64 million in total marijuana sales.
Adult-use sales increased from $119.68 million in June to $129.09 million in July, a gain of $9.41 million, or 7.86%. Medical marijuana sales also moved up slightly, rising from $9.96 million in June to $10.10 million in July.
The slight medical increase is notable after medical sales dipped below $10 million in June, but the broader trend remains clear. Medical marijuana sales continue to represent a shrinking share of overall sales, while adult-use sales continue to carry the market. With limited incentive for patients to renew a medical card, the reality is that fewer and fewer consumers will renew until something changes. With rescheduling, that incentive could come further down the road with accessibility to insurance, HSAs, and other supplemental options.
In July, adult-use marijuana sales accounted for 92.74% of all marijuana sales in Missouri.
July 2026 sales were up $9.53 million, or 7.35%, compared to July 2025, when Missouri reported $129.66 million in total marijuana sales.
Adult-use sales increased from $114.91 million in July 2025 to $129.09 million in July 2026, a gain of $14.18 million, or 12.34%.
Medical marijuana sales moved in the opposite direction year over year. Medical sales declined from $14.75 million in July 2025 to $10.10 million in July 2026, a decrease of $4.65 million, or 31.53%.
July sales year over year
July 2023: $24.50 million in medical marijuana sales, $98.70 million in adult-use sales, and $123.20 million in total sales.
July 2024: $15.01 million in medical marijuana sales, $108.58 million in adult-use sales, and $123.59 million in total sales.
July 2025: $14.75 million in medical marijuana sales, $114.91 million in adult-use sales, and $129.66 million in total sales.
July 2026: $10.10 million in medical marijuana sales, $129.09 million in adult-use sales, and $139.19 million in total sales.
Sales rose $390,000, or 0.32%, from July 2023 to July 2024. Sales then increased $6.07 million, or 4.91%, from July 2024 to July 2025. From July 2025 to July 2026, sales increased $9.53 million, or 7.35%.
Daily sales average
July 2023: $3.97 million per day.
July 2024: $3.99 million per day.
July 2025: $4.18 million per day.
July 2026: $4.49 million per day.
July 2026 was not only Missouri’s highest total sales month in the data provided, it was also the strongest month on a daily sales average basis.
Through the first seven months of 2026, Missouri marijuana sales totaled $910.05 million, including $831.23 million in adult-use sales and $78.82 million in medical marijuana sales.
That year-to-date total is the highest through July in the data provided. From January through July 2025, Missouri reported $883.42 million in total marijuana sales. The 2026 total is up $26.63 million, or 3.01%, from the same period last year.
Year-to-date sales through July
Year-to-date sales have increased each year since adult-use sales began in 2023.
Through July, Missouri marijuana sales rose from $752.50 million in 2023 to $834.74 million in 2024, an increase of $82.24 million, or 10.93%. Sales increased again in 2025, reaching $883.42 million through July, up $48.68 million, or 5.83%. This year, sales through July reached $910.05 million, up $26.63 million, or 3.01%, from the first seven months of 2025.
The year-to-date numbers show continued market growth, but at a more moderate pace than earlier in the adult-use program.
Adult-use sales remain the primary driver. Through July, adult-use marijuana sales are up $50.65 million, or 6.49%, compared to the same period in 2025.
Medical marijuana sales are down $24.02 million, or 23.36%, over the same period.
Missouri marijuana sales by month, 2026
January: $13.13 million in medical marijuana sales, $112.49 million in adult-use sales, and $125.62 million in total sales.
February: $11.73 million in medical marijuana sales, $108.11 million in adult-use sales, and $119.84 million in total sales.
March: $11.94 million in medical marijuana sales, $119.15 million in adult-use sales, and $131.09 million in total sales.
April: $11.13 million in medical marijuana sales, $118.47 million in adult-use sales, and $129.60 million in total sales.
May: $10.83 million in medical marijuana sales, $124.24 million in adult-use sales, and $135.07 million in total sales.
June: $9.96 million in medical marijuana sales, $119.68 million in adult-use sales, and $129.64 million in total sales.
July: $10.10 million in medical marijuana sales, $129.09 million in adult-use sales, and $139.19 million in total sales.
Year to date: $78.82 million in medical marijuana sales, $831.23 million in adult-use sales, and $910.05 million in total sales.
Cumulative marijuana sales dating back to the launch of legal sales now sit at approximately $5.83 billion, based on the cumulative total reported through July’s monthly sales.
Looking at current sales and prior year trends, Missouri is now pacing ahead of 2025, when the state reported $1.517 billion in total marijuana sales.
If Missouri maintains its first seven-month monthly average of $130.01 million, the state would finish 2026 at approximately $1.56 billion in total marijuana sales. Based on the current daily pace through July, Missouri is tracking slightly higher, at approximately $1.57 billion.
